Sustainble food app for student. Individual | 10 weeks | with Fruto Studio
Introduction
The project introduces a new sustainable food app called Jizoku, which means sustainable food in Japanese. It is for students who are willing to maintain a sustainable food eating pattern and who don’t have much budget but want to eat sustainably. It is called Jizoku, a mobile application that: provides an all-in-one platform for users to keep eating in a sustainable and cheap way. Unlike other applications that focus on losing weight and counting calories that make users stressed, our product focuses on the sustainability, price and nutritional value of food.
Project Goal
Encourage students to adopt sustainable eating habits by dispelling the misconception that sustainable food is always expensive.
Research and Insights
Students have limited understanding of sustainable food.
They prioritize easy, affordable, and healthy meals.
They believe sustainable food is costly.
App features
Food Offers
Offers affordable, sustainable food options.
Lists discounts and promotions.
Breaks the expensive food stereotype.
Meal Diary
Users track their daily meals.
Prompts help users consider sustainability.
Increases awareness of eating habits.
Additional Considerations
Reward System: Gamification motivates engagement.
User-Friendly Interface: Easy navigation and time-saving features.
User Testing: Gather feedback for improvements.
Food Recipes
Shares easy, cost-effective recipes.
Emphasizes sustainable ingredients.
Provides step-by-step instructions.
Project Development
Persona A persona is constructed to represent the target user before the app prototype is created. Eleanor is the chosen persona, and she is a Korean student in the United Kingdom. She is unable to apply for college loans, therefore she must constantly work and save money. She's also on a diet and wants to eat healthily, so she's looking for low-cost, long-lasting food. She also uses her phone frequently and wants to keep track of everything.
User Jounery Map In the persona, Eleanor searches for the cheapest sustainable food and purchases it at the grocery that the GPS has located, then scans the barcode of the goods and receipt to receive the payback. She also follows the recipes and keeps track of her meals in the food diary. She finds it difficult to maintain the habit, but she ultimately adjusts. She also saw savings and weight loss as a result of her efforts. She like the app and has told her friends and relatives about it.
Research
Before starting to think of the design of the prototype, I searched for the existing app. Since Jizoku consists of three functions (food diary, food offers and food recipes). I searched for different apps with different functions and got some ideas.
Food Offer There is an app called “Shopmium”, which collaborates with the food supplier, holding cashback events to attract users to buy the food.
Dashboard showing the status of the offer requested
The most updated offer shown in “home”
Recipe The app called “Tasty” is a recipe community in which user shares their food products by following the recipe in the app. I discovered that the picture should be attractive with different bright colours and the grid layout should look neat.
Dashboard for different recipes
Example of the recipe
Design Requirement
Internation Accessbility Eleanor in the Persona is a Korean studying in UK, she wants to continue her lifestyle with the app when she is in her home country. So the app needs to be accessible all around the world. The app also provide multiple language, it is suitable for people who speak a different language.
Style Guide
Three colours make up the logo: • Orange(#EB754D) to symbolise orange and carrot in food and joy, warmth in meaning • Purple(#662483) to represent eggplant, and Wisdom, Bravery • Green(#0B8E36) to represent green vegetables and nature, growth in meaning This colour scheme depicts the range of foods that can be consumed in order to maintain good health.
Main Functions
Login Page The login page includes signing up with email and student verification and logging in with email/google/Facebook.
Entering the basic information to open an account, the user should input twice the email and password to prevent input error
Email should be verified to confirm its existence.
Enter the rest of the personal information to open the account.
The identity of student is verified by school email.
School email should be verified to confirm the existence.
Account registration is done
Login to the account.
Sustainable Food Offer Offers are made to assist students in obtaining low-cost food. The offer is in the form of a cashback; after purchasing the food listed on the offer page, the user can apply for a cashback; Once the cashback is approved, the user can get the money via the payment method.
At first, a payment method should be selected to receive money.
Paypal Login
Input Bank Detail
Confirm the details of input to prevent error
Payment method is added.
Then, in the Offers dashboard, the status of the requests and the offers are shown
To start, user should press the “Get offer” button. To search the nearest supermarket, tap on the name of the supermarket.
Choose the designated supermarket.
Follow the route provided and buy the food.
When finished buying the food, offers can be requested by uploading the receipt.
Allow the app to access the photo
Take a picture of the receipt.
Scan the barcode of the product
Sample Headline
Sustainable Recipe Sustainable recipes is provided for student to cook easy sustainable meal even if they don’t know many cooking skills and lack of time.
Users can choose the food they want to make in the recipe list
Information is shown when clicked on one of them.
Users can click the image to watch the video.
Ingredients that are prepared can be ticked using the radio button.
Sustainable Food Diary The sustainable food diary gives users a place to record their daily eating habits, as well as a sustainable score and price statistics, to ensure students eat sustainably in their budget.
Food eaten is shown in the food diary list.
The sustainable score and spending can be viewed in the sustainable dashboard
In the dropdown menu, the sustainable score is calculated by the selection.
Users can enter the details of each meal.
Information Organization
Main Features on the Dashbaord The main features are grouped in the tap group for easy navigation
Achievement on the top of the dashboard Interviewees and Eleanor in the persona think that maintaining a sustainable lifestyle is difficult. Hence, the achievement tab can encourage the user to persist in doing it
Topics for each category There are big headers and small headers to let users can clearly know where they are to keep inflow.
Conclusion
The project was a tremendous learning experience. Initially, I lacked knowledge about sustainable food, but research changed that. Interviews revealed students' limited awareness of sustainable eating. Working in groups, we developed an elevator pitch, personas, and user journey maps, which laid a strong foundation. Collaborating with others brought fresh and inspiring insights. The most challenging part was creating the prototype. It taught me about app flow and design intricacies, highlighting the importance of user requirements. Incorporating others' feedback improved the project iteratively, and I gained empathy for users. From understanding sustainable food to enhancing design skills and embracing iteration, this journey enriched my abilities and mindset for future projects.
